Campaigns
As a social media manager and content strategist, I’ve been lucky to work on a number of impactful and fun campaigns over the last seven years. From magazine roll outs at The Knot to partnering with Disney, Warner Bros and Universal at HelloFresh, I love turning innovative ideas into exciting digital campaigns.
I'm excited to share a few of my favorites on this page.
HelloFresh's Elf Spaghetti
Planned and executed on organic and paid social strategy for Elf Spaghetti with Warner Bros. Created concept for this teaser video as well as meme creation, video creation and community management strategy.
The Black Tux's Saving Guys from the Warehouse
Planned and executed organic social and influencer strategy for The Black Tux's 10 year anniversary campaign "Saving Guys from the Warehouse.' Expanded reach of campaign by 3M impressions through six, strong influencers.
The Black Tux Stretch Wool Launch
To launch The Black Tux new collection of Stretch Wool suit, rolled out with elevated social posts and influencer activations. Built out creative briefs and video production for paid social ads as well.
Guardians of the Galaxy 3 X HelloFresh
Planned and executed on social and influencer strategy for HelloFresh's GOTG 3 partnership. Briefed and executed on teaser videos and content for the full 5 week product rollout.
WeddingWire Editorial TikTok Series
This series tested if WeddingWire could share editorial content on TikTok. With over 1M views, this was WeddingWire's first viral video that wasn't UGC.
Redken x Sabrina Carpenter
Developed social content to support the Sabrina Carpenter x Redken partnership, bringing the campaign to life in fun, social-forward ways. From memes and creator briefs to editorial content, the work expanded both the commercial and existing campaigns while finding fresh ways to maximize limited assets and keep content engaging.